Buy Gold at the Live Market Rate
Buy gold coins, bars and jewellery at the live market rate, with purity tested in front of you and a proper bill for every purchase.
Gold Services
Sell old, broken or unused gold jewellery at the live market rate, with a free purity test in front of you and payment on the spot.
- Gold Services
- Usually completed during a single visit*
About Sell Your Gold for the Best Price
Have old, broken or unused gold jewellery at home? Sell it at our office in Nimta, Kolkata. We buy gold at the live market rate for its purity.
Your gold is tested with a karat meter in front of you. Any stone, wax or impurity weight is explained before payment. There is no hidden deduction. You receive payment on the spot, in cash within legal limits or by bank transfer.
The final price depends on tested purity, net weight and the market rate at the time of sale, confirmed at our office.
Today’s Gold Rate
Today’s Gold Rate
Updated: 8 Nov 2026
- 24K
- ₹7,000/g
- 22K (916)
- ₹6,417/g
- 20K
- ₹5,833/g
- 18K
- ₹5,250/g
Reference rate per gram. The final price depends on the purity test and net weight at our office.
What We Buy
Bring any gold you own. We test it and explain the price.
Old jewellery
Chains, bangles, earrings, rings and necklaces you no longer wear.
Broken pieces
Damaged or broken gold is bought on its tested purity and net weight.
Gold coins
Coins and small bars, tested in front of you.
Who Needs This Service
- People with old or broken jewellery they no longer wear
- Families who need money and prefer to sell rather than borrow
- Anyone who wants to exchange unused gold for cash
- People who want a clear purity check before selling
Key Benefits
Live market rate
Gold is bought at the live market rate for its tested purity.
Testing in front of you
A free karat meter purity test is done at the counter, in your presence.
No hidden deduction
Only stone, wax or impurity weight is deducted, and it is explained before payment.
Payment on the spot
Cash within legal limits or a bank transfer, once you accept the price.
Eligibility and Applicability
- Gold jewellery, coins or ornaments that you own
- Old, broken, damaged or unused pieces
- Sellers aged 18 years or above with valid KYC
The final price depends on the tested purity and net weight of your gold and the market rate at the time of sale. The price is confirmed only after testing at our office.
Documents Commonly Required
KYC
- Aadhaar card
- PAN card, which is generally required for higher-value transactions
- A passport-size photograph
Gold
- The gold you wish to sell
- Purchase bill, if available
Document requirements can vary with the lender, product and your profile. We confirm the exact list before you visit. Never share OTPs or passwords with anyone.
Step-by-Step Process
Visit our office
Bring your gold and KYC documents to our Nimta office.
Purity test
We test your gold with a karat meter in front of you. The test is free.
Weighing
We weigh the gold and explain any stone, wax or impurity deduction.
Price offer
We quote a price based on the live market rate for the tested purity.
Payment
If you accept, you are paid in cash within legal limits or by bank transfer.
How We Price Your Gold
| Rate basis | Live market rate for the purity |
|---|---|
| Purity test | Karat meter in front of you, free |
| Deductions | Stone, wax or impurity weight only, explained before payment |
| Payment | Cash within legal limits or bank transfer |
The rate shown on this page is for reference. The final price is confirmed at our office after testing and weighing, and you are free to decline the offer.
Estimated Timeline and Fees
Estimated timeline
Usually completed during a single visit
Bank transfers depend on bank processing times.
Processing fee and charges
There is no charge for the purity test. Only stone, wax or impurity weight is deducted, and this is explained before payment.
Taxes and other charges
Any taxes that apply to the transaction are explained before you accept the price.
* The price and any deductions are confirmed in writing before payment. Valuation happens at our office, in your presence.
Common Mistakes to Avoid
- Not checking the purity result before accepting a price
- Expecting stone or wax weight to be counted as gold
- Forgetting to bring PAN for a higher-value sale
Frequently Asked Questions
What rate will I get for my gold?
We use the live market rate for the tested purity of your gold. The final price is confirmed after testing and weighing at our office.
How is purity checked?
We use a karat meter in front of you. The test is free and you see the result before any offer is made.
Are there any deductions?
Only stone, wax or impurity weight is deducted. We explain it before payment.
How will I be paid?
In cash within legal limits, or by bank transfer.
Can I sell gold that is pledged with another lender?
The gold must first be released by your lender. Once you have closed that loan and collected your gold, bring it with the release papers and we will buy it at the live market rate.
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Talk to Our Team
Have a Question About Sell Gold?
Call, WhatsApp or visit our office. We will explain what applies to you, the documents needed and all charges before you decide.
- Callback during office hours
- Written quote before any work begins
- No obligation to proceed
Speak to an expert
Tell us what you need. We will explain the documents, process and fees before you decide.
Send an Enquiry Chat on WhatsApp Request a Callback